May 20, 2010

FSU Athletics Facebook Page Leads The GLIAC

Big Rapids, Mich. - A recently-released online evaluation tool ranks the Ferris State University Athletics Department's social media marketing efforts atop the Great Lakes Intercollegiate Athletic Conference.

The official FSU Athletics Facebook Fan Page (www.facebook.com/ferrisathletics) came in highest among conference-member schools with a similar athletics-sponsored page in an evaluation from the Social Page Evaluator tool created by Vitrue.

FSU's Facebook Fan Page, which debuted last summer, received an annual page valuation of $6,900, which is based on factors considering the number of page fans, number of posts per day, number of interactions and more.

The formula used by the Social Page Evaluator is related to a similar formula released by the company last month to estimate the relative value of Facebook Fans to big brands and can change on a daily basis depending on page activity. It is designed to provide an assessment of a brand's Facebook Page value and the effectiveness of its social media efforts.

In a comparison study with other GLIAC-member pages, the official Bulldog page came in highest of the five current league schools offering a page ran by their respective athletics department.

Rival Grand Valley State, which has a league-high 8,825 fans, came in second overall with an official page currently valued at $5,880.  Northwood, with only 813 fans, placed third at $5,561 followed by Michigan Tech ($3,180) and Wayne State.   Six other conference members including Ashland, Findlay, Saginaw Valley State, Northern Michigan and Lake Superior State unofficially do not offer an athletics-only facebook fan page at this time.

The Bulldogs' official facebook fan page currently has over 1,200 members and is maintained by the FSU Athletics Communications Office.  FSU also maintains an official Twitter page with more than 315 followers along with official pages on several other social media platforms, including YouTube.

Presently, more than 75% of Ferris Athletics' facebook fans are found in the 18-44 age bracket with 42% considered college students between the ages of 18-24.

The Social Media Evaluator is a scientific way to gauge the potential of Facebook pages and social media efforts to advertisers.  The tool is adjustable and interactive, allowing for marketings to consider the potential of advertising power via social marketing.

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.  Currently, there are over 400 million active users who have returned to the site in the last 30 days across the world.

Listed below are links to Ferris Athletics' social networking sites:

Facebook - http://www.facebook.com/ferrisathletics
Twitter - http://www.twitter.com/ferrisathletics
YouTube - http://www.youtube.com/ferrisathletics

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