Rob Bentley is presently is in his 13th year working in the Athletics Communications Office at Ferris State University in the 2012-13 athletics season and was recently promoted to Assistant Athletic Director for Communications.

Prior to his current position heading the athletics communications area, Bentley served as Associate Athletics Communications Director since 2008 following eight years as the assistant director.

A member of the College Sports Information Directors of America (CoSIDA), Bentley has been recognized numerous times by the organization for excellence in publications and earned national "Best Cover" honors for his women's basketball yearbook two consecutive years (2000-2002).

Bentley was honored as the American Volleyball Coaches Association's (AVCA) 2007 Division II Great Lakes Region Women's Volleyball SID of the Year for his role promoting the Bulldog volleyball program. His 2007-08 men's and women's basketball poster received a "Silver Award" from the National Association of Collegiate Marketing Administrators (NACMA) in the organization's annual nationwide awards program.

Bentley's various responsibilities at Ferris State include publicizing the school's 15 intercollegiate sports, maintaining and developing the athletics department's web site (www.ferrisstatebulldogs.com) along with designing and editing department publications. He's currently the primary media contact person for several sports including football, men's and women's basketball, men's and women's tennis along with men's and women's track/cross country. Additionally, he assists with efforts related to the Bulldog Athletics Hall of Fame.

He also serves as the radio play-by-play voice for the FSU football along with men's and women's basketball teams on the Bulldog Sports Network and local radio when the Bulldogs hit the road and coordinates FSU's online audio & video webcasting agreements in addition to maintaining and developing other various multimedia and social networking platforms such as Facebook, Twitter and YouTube. Bentley is a member of the Division II Sports Information Directors of America (D2SIDA) and is also the current host of the "Ferris Sports Update" television show highlighting FSU Athletics on Fox 32.  In 2010, he also hosted the "Bulldog Beat" Football Show, an online weekly talk radio program during the season.

He presently serves on the university's Social Media Team and is involved with the Foursquare Steering Committee.

Prior to his arrival at Ferris, Bentley was an assistant men's basketball coach at the University of Nebraska at Kearney for three years. While coaching at Nebraska-Kearney, Bentley helped the Lopers compile a 65-25 overall record and an NCAA Division II Sweet 16 finish in 1999. He also served as the boys basketball camp and clinic director and previously was a student assistant in the men's basketball program for five years. In all, he worked in the UNK Basketball program for eight seasons in which the squad made four consecutive trips to the NCAA-II North Central Regional Tournament from 1995-99 and claimed the 1997-98 Rocky Mountain Athletic Conference (RMAC) Tournament Championship.

Besides being involved in the Loper basketball program, Bentley was an administrative and game operations assistant at Mr. Basketball, Inc., based in Kearney. While with Mr. Basketball, Bentley was involved with the organization and administration of two national high school tournaments and five youth basketball tournaments a year. He was also the media relations contact for Mr. Basketball.

During his career at Nebraska-Kearney, Bentley served as a sports information assistant in the UNK Media Relations Office. Previously, he worked as a sports writer for the Kearney Hub and Grand Island (Neb.) Independent newspapers along with interning for the McCook (Neb.) Daily Gazette. He served as the managing editor and award-winning sports editor of the UNK Antelope newspaper while in college. Bentley also spent time working as a disc jockey and sports announcer for radio station KICK-KBRL in McCook.

A native of McCook, Neb., Bentley graduated from Nebraska-Kearney with a bachelor's degree in journalism/mass communications in 1997. He received a master's degree in education (sports administration) from UNK in 1999.  The 1992 McCook High School graduate played four years of prep football, helping the Bison to a Nebraska state playoff appearance as a senior, and served as a student assistant with the boys basketball squad.

An avid noontime basketball player, Bentley also has held membership in the National Association of Basketball Coaches, the U.S. Basketball Writers Association and the Football Writers Association of America.

His wife, Jenny, is a special education teacher at Big Rapids High School. They reside in Big Rapids along with their two daughters, Addison and Ava.