|Title:||Marketing, Multimedia & Communications Asst.|
The Ferris State University Athletics Department announced two staff changes as part of a reorganization within the athletics communications department.
Veteran staff member Rob Bentley, who is
in his 13th year working for Ferris State Athletics and has
overseen the athletics communications office for the past year, has
been elevated to the position of Assistant Athletic Director,
Communications. He will continue to direct and oversee all
functions within the office, including communications, media
relations, multimedia, broadcasting, social media and more.
Additionally, Dominic Hennig has been hired as a full-time Athletics Communications Associate and will assist with the coordination of video, broadcast and social media operations among other functions. Together, the two also manage and maintain the Bulldogs' official online home at FerrisStateBulldogs.com.
Prior to his current position heading the athletics communications area, Bentley served as Associate Athletics Communications Director since 2008 after eight years as the assistant director. A member of the College Sports Information Directors of America (CoSIDA), Bentley has been recognized numerous times by the organization for excellence in publications and was honored as the American Volleyball Coaches Association's (AVCA) 2007 Division II Great Lakes Region Women's Volleyball SID of the Year.
Bentley also currently serves as the radio play-by-play voice for the Ferris State football along with men's and women's basketball teams and coordinates FSU's online audio & video webcasting agreements. He's a member of the Division II Sports Information Directors of America (D2SIDA) and is also the current host of the "Ferris Sports Update" television show highlighting FSU Athletics on Fox 32. He presently serves on the university's Social Media Team and is involved with the Foursquare Steering Committee.
A native of McCook, Neb., Bentley graduated from the University of Nebraska-Kearney with a bachelor's degree in journalism/mass communications in 1997. He received a master's degree in education (sports administration) from UNK in 1999 where he served as an assistant men's basketball coach for three years in addition to various media-related positions. His wife, Jenny, is a special education teacher at Big Rapids High School. They reside in Big Rapids along with their two daughters, Addison and Ava.
Meanwhile, Hennig has played an active role in Bulldog Athletics for the past three years as the radio and television voice of Ferris State Hockey. He's also served as a marketing, broadcasting and multimedia assistant where he's helped develop and manage the Bulldogs' online video content and social networking sites in addition to marketing and promotions related efforts.
In addition to his time as the voice of Ferris State Hockey, Hennig's experience also includes stints as a sports radio announcer for the Detroit Dragons (Pro A) and Santa Fe Roadrunners (Junior A) hockey clubs in addition to his alma mater, Dakota (Mich.) High School. He received his broadcasting start at the age of 14 years old and was the youngest broadcaster in NCAA Hockey when he began his tenure with the Bulldogs at the age of 17. He'll start his fourth season calling the play-by-play action for the defending Central Collegiate Hockey Association (CCHA) champions in early October.
Currently, Hennig also serves as the radio sideline reporter for the Bulldog Football team on Sunny 97.3 FM and plays an active role in coordinating department press conferences in addition to other special events. His older brother, Nate, was a Ferris State hockey student-athlete from 2007-11.
Last year, Bentley and Hennig teamed up to host a live call-in
show on poplular Grand Rapids-based sports radio station WBBL 107.3
FM from Tampa, Fla., during the Bulldog Hockey team's appearance in
the NCAA Frozen Four. Hennig was the official Bulldog Sports
Network play-by-play voice for the national championship game with
Bentley reporting from rinkside.
The FSU Athletics Communications Office plays an active role in publicizing and marketing FSU's 17 intercollegiate teams. The staff also includes a video intern, Sam Sanders, along with student assistants and volunteer statistics crews. Besides Bentley and Hennig, the Bulldog Sports Network team also consists of color commentatorsSandy Gholston (football, basketball) and Dan Kowalski (hockey).